Being an ex-band roadie and now a church sound guy, there have been times when I have had to make adapters on the fly. Seems like there are always two things that need to be connected with different types of connections, and troubleshooting problems can be difficult if you don’t know what hooks up to what. Here are some wiring diagrams of adapters I deal with quite a bit.
Stereo Adapter 1/4" - (2)RCA
This adapter works well with connecting a headphone output with a line input or recording input. There are even some stereo speakers that have RCA type input jacks.
As you can see, I have illustrated the right wire as being red and the left wire as being white. The wires aren’t typically those colors, but the casings usually are, and those colors are standard on all the stereo equipment that I’ve ever seen.
Although this diagram illustrates how to wire a 1/4″ stereo plug, it’s the same diagram for a 1/8″ (3.5mm), only smaller.
If you’re in marketing you need to be creative. It’s in the job description. Those in marketing are continually expected to produce new and innovative ideas on command for the corporate good.
For professional marketers, ideas represent solutions. I once had a plaque in my office that read, “When the answer is found it will be simple.” The challenge is to take the complex, make it simple and then communicate it effectively.
The Quest for Good Ideas
In the 1940s James Webb Young, a seasoned advertising man, published a thin volume entitled “A Technique for Producing Ideas,” based on a series of lectures he had given some years before. His pragmatic process still serves as the standard for the process of idea creation.
Mr. Young believed that, “An idea is nothing more or less than a combination of old elements.” He believed that what distinguishes the creative mind is the ability to put things together in new ways, to find new relationships and juxtapositions. Creative people very seldom actually create. They simply reorganize, synthesize, reshuffle or combine things in a new way. As the great choreographer, George Balanchine, was fond of saying, “Only God creates, I just assemble very well.”
Consider the case of Earle Dickson, who wanted to help his accident-prone wife. In 1920 Dickson took a piece of gauze, attached it to the center of a piece of tape and then covered the whole thing with crinoline to keep it sterile. Voila, the band-aid was born. Since then more than 100 billion have been sold.
To Think Like a Child
Creativity, then, is the ability to imagine new ways to use existing elements or ideas. The most creative thinkers are often children because their thinking has not yet been corrupted by adult society. They have no inhibitions and no preconceived ideas about what something means or how it should be used. Sigmund Freud created a technique called “free association” to help adults reconnect with this child-like way of thinking in order to more readily create new thoughts and ideas. Free association assumes that all thoughts and memories are arranged in a single associative network. Free association encourages people to begin with what they know about a problem, goal or question and then let the unfettered mind start creating a flow of ideas. Each idea, no matter how irrelevant or trivial, will trigger another idea, and so forth, until the solution appears.
To utilize free association to generate creative business ideas, marketers should begin with two key elements-specific subject knowledge and a clear, specific objective that is appropriate to the task. Framing the goal correctly is critical to success. For example, if Thomas Edison’s objective had been to create “a way to make the room brighter,” he might have simply invented a sconce that would hold many more candles than a candlestick. However, his objective was to find “a more sustainable source of light.” To reach that goal, he had to think about other possible ways to illuminate a room-a thought process that led to the invention of the light bulb. The clearer your objective, the more likely you will recognize the “aha moment” when it occurs.
What If . . . ?
Some of the best ideas are serendipitous-or simply mistakes. For example, Charles Goodyear discovered vulcanization when he accidently dropped a glob of rubber and sulphur on a stove. Arguably there are people who have trained themselves to benefit from serendipity. Benjamin Franklin invented innumerable things-including the lighting rod, bifocals, a musical instrument, the odometer and Franklin stove-because he maintained an attitude that allowed him to recognize the implications of a lucky occurrence. Marketers have a responsibility to develop a more intuitive perspective by teaching themselves to recognize the possibilities of every occurrence, problem or idea, rather than letting its potential pass unrecognized.
Persistence is also an important part of the creative process. Far too often the best ideas are considered “too different” by many in the organization. Take Chester Carlson for example. His frustration with the slowness of the mimeograph machine and the cost of photography lead him to invent a new electrostatic process, xerography, that reproduced words on a page in just minutes. Carlson had a hard time finding investors for his new invention. He was turned down by IBM, General Electric, RCA and the U.S. Army. It took him eight years to find an investor, the Haloid Company, which later changed its name to the Xerox Corporation-and the rest is history.
Another persistent and creative type was the prototypical marketing practitioner, a traveling salesman named King Gillette. On a trip around 1900, King dropped his straight razor, causing it to break in half. Looking at the pieces gave King an idea. After returning home to Boston, he glued the pieces back-to-back and then added housing and a handle to produce a more manageable and functional two-sided razor. King began marketing this “safety razor” with disposable blades. As hard as he tried, the first year he was only able to sell 51 razors. It was time for another idea. King began to give away the razors and then sold replacement blades with ample profit margin. The “loss leader” concept was born. By 1915, Gillette produced 450,000 razors and sold over 70 million blades. When World War I began in 1918, the Gillette Safety Razor Company provided every American soldier a field razor set paid for by the U.S. Government.
The Bottom Line
Creativity is the essence of successful marketing. Creativity is a combination of deliberate idea generation, persistence and serendipity. Financial services organizations are increasingly dependent on creative marketing ideas to create visibility and competitive differentiation in a cluttered marketplace. Cultivating a well defined and disciplined process for creativity is no longer a marketing option; it is a requirement.
658200U Inspired by the big band era microphone, the slim, polished chrome tripod provides a firm basis for focused light. Learn more about RCA Floor lamp below: FEATURES | SPECIFICATIONS FEATURES: -Floor lamp. -RCA collection. -Designed by Gemma Bernal. -Body finish: Polished chrome. -Cord finish: Black. -Polished and matte aluminum finish. -Switch: Foot switch on cord. Back to top SPECIFICATI…
658301U Size: Large Shown in brushed aluminium Inspired by the big band era microphone, the slim shade provides stylish focused light. Suspended from a single cord and available in two sizes. Learn more about RCA Pendant Light below: FEATURES | SPECIFICATIONS FEATURES: -Pendant light. -RCA collection. -Designed by Gemma Bernal. -Body finish: Polished chrome. -Available sizes: -Small. -Large. . -C…
658000U Inspired by the big band era microphone, the slim, polished chrome tripod provides a firm basis for focused light Learn more about Rica Table Lamp below: FEATURES | SPECIFICATIONS FEATURES: -Table lamp. -RCA collection. -Designed by Gemma Bernal. -Body finish: Polished chrome. -Cord finish: Black. -Polished and matte aluminum finish. -Switch: On cord. Back to top SPECIFICATIONS: -cUL li…
THESE ARE THE SAME OEM LAMPS INSTALLED BY THE FACTORY. CHANGING THE LAMP TAKES MINUTES AND IS ENVIRONMENTALLY FRIENDLY AS THE CAGE CAN BE RE-USED INDEFINITELY.RCA 265866This bulb fits the following TV modelsHD44LPW134YX1HD44LPW164YX1HD44LPW164YX2HD44LPW165HD44LPW165YX1HD44LPW165YX2HD44LPW165YX3HD50LPW134YX1HD50LPW164HD50LPW164YX1HD50LPW164YX2HD50LPW164YX3HD50LPW164YX4HD50LPW165HD50LPW165YX1HD50LPW…
I have an Inspiron e1505 laptop and a 42″ Philips plasma TV. I purchased the 12′ High Quality Python VGA – RGBHV Component Cable. Here is a picture of the cable I purchased –> http://www.digitalconnection.com/spec_images/scvm5r.jpg
Here is a picture of the back of my tv –> http://shopper.cnet.com/sc/32815331-2-300-DT1.jpg
I have connected it and hear “ambient sound” but no picture or actual sound from my laptop. I’ve done the Fn+F8 and nothing shows on my tv.
Someone please help me! How do I make this cable work?
I have a 7pin s-video output on my laptop and 4pin s-video input on my TV. Can I use an s-video cord to connect the two?
Component cables carry a different signal than what your computer puts out I’m guessing. You might want to go with a simpler option of using an S-video connector.
Looking for a new set of RCA cables for car stereo?
My old rca cables arent working the way they used to when you move the wire around one channel turns off. So what should i look for in a good set of cable? should they be thick?
thick rca doesn’t mean they will last long..get some good cables of high quality
Before there were CDs, there were records – lots and lots of records – 45s,
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records, one at a time. The technology was primitive compared to today but to
the millions of record lovers, this was the golden age of music.
This film collection explores key aspects in the development of record
technology – including showing…
This DVD has pretty much all the best films about sound and sound reproduction from this historical age. The films encompass a wide range of topics too, from vinyl pressing to film transfer to motion picture sound science to stereophonic sound reproduction. This is a one-of-a-kind compilation, so you can’t buy this anywhere else n the world. Running time 96 minutes.
This is a promotional film from RCA that introduces their significant product innovation: new stereophonic sound and recording technology! For 1957, this was exciting new technology for sound enthusiasts and home stereo equipment junkies. In fact, the film focuses on several such audiophiles who are willing to let their social relationships erode completely in favor of better sound! The film also …
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Former Perth Amboy mayor Joseph Vas’ corruption trial may be affected by Supreme Court ruling
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80W rms/120W max power85Hz-20kHz frequency response91dB @ 1W / 1M sensitivity4-ohm impedance9 oz. ferrite magnetMylar dome tweeter2.5″ mounting depthABS white composite basket and magnet cover Urethane surround UV-resistant white grille 4 ohms impedance Water-resistant…
Avenue Q will only fuel the frustration of those who think that Broadway has given up on sophisticated entertainment geared to adults. “Whatever happened to Cole Porter’s witty rhymes and mature subject matter?” they’ll say. Well, it’s hard to deny that Avenue Q’s main frame of reference is Sesame Street and that its humor can be very broad–yes, there’s profanity and puppet sex. But the show also…
Season 8 of American Idol had its share of great performances, stellar highs, and stunning surprises. With millions upon millions tuning in and just as many voting, the final surprise may have been Kris Allen’s unexpected win over Adam Lambert. All those great performances have been collected here and includes two tracks each from Kris Allen and Adam Lambert.
Track listing:
1. Kris Allen – No Boun…
